Giannotti pursues understated excellence with an uncompromising dedication to exceptional materials, masterful craftsmanship, and timeless design. We believe true luxury lives in the details—between tradition and innovation. From the precision of seamless knitting to the artistry of handloom textiles, every piece is made to be lived in, carrying the warmth of human touch and the refinement of skilled artistry.

We select durable and the finest fibers like regenerative wool, pure cashmere or recycled coffee yarns and spun at our parnters facility in Italy using rich heritage modern and traditional techniques handed down from one generation to the next. Every thread serves a purpose, every texture tells a story.

Our signature color Betty Blue reflects a deep connection to Giannotti family heritage and the ocean standing as both a tribute and a responsibility. We create for those who seek refinement in its purest form—garments that carry elegance in every detail.